Objective
Capturing professional images of Kennen Dickens for Alice Laura Models that will be used for talent submissions and showcase on the agency's website. This also doubled as a two light experiment for That Photo School. These photos are live on Kennen's profile on the Alice Laura website. Click here to view the stylescape for this project.
BTS
Providing a deeper understanding of the work involved in this shoot and the process involved in capturing each photo.
Photos In Use — Spec/Mockup Work
As an art director, I enjoy and find value in seeing an image within an ad environment. Our goal for this shoot was to capture images that were professional and elegant, and I wanted to place them in high-level ad spaces such as Giorgio Armani and Estée Lauder. Kennen wore a vintage Armani suit, so it was only natural to pay homage to the brand's iconic graphical campaigns. In addition, we took several great beauty shots and these fit the refined brand image of Estée Lauder.
Credits
Photographer, Art Director, Casting & Stylist: Mark Baker-Sanchez
Model: Kennen Dickens
Photo Assistant: Miguel Angel Salgado
Studio: FLOCC
Modeling Agency: Alice Laura Models
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Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. The Armani logo uses Didot LT. It is a neoclassical serif font created by Adrian Frutiger.
The Estée Lauder Companies Inc. is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, fragrance and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after L'Oréal. The original Estée Lauder logo features the Optima Medium typeface, designed in 1953 by German type designer Hermann Zapf. It was revitalized about 35 years ago by renowned typeface designer Ed Benguiat, where the flaired look of Optima was removed including many changes in the letterforms.