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Photograph by Carlos Garcia
About the Founder
Mark Baker-Sanchez is a brand consultant working at the intersection of culture and luxury. Through his own consultancy, BakerSanchez, Inc., he builds brave spaces with flair and rigor for culture-first brands and institutions ready for the world stage. Collaborators include Harper's BAZAAR, Playboy, Eater, Allure, The Theater Offensive, Vocal Type, and Civilization.
His passion for storytelling led him to found DONE The Magazine, a newsprint publication created for and by underrepresented voices. As both an editor-in-chief and creative director, Mark approaches every collaboration as an opportunity to worldbuild — where storytelling, identity, and craft are inseparable.
What is Offered
Mark is a single point of creative leadership for brands and institutions ready for the world stage — and built to stay on it. He doesn’t just get you there; he helps you build and scale from it.
Every engagement starts with vision and strategy, and extends into everything that brings it to life — naming and identity, visual research and stylescaping, copywriting, graphic and experiential design, UI/UX, and animation. When a project calls for more hands, Mark assembles and directs the right team: illustrators, photographers, art directors, designers, and developers. He choreographs the entire process end to end, so you and your partners stay free to focus on the core of what you do best.
And the work does not end at launch. Mark concepts promotions, surfaces creative business-development opportunities, and builds the systems, style guides, and templates a brand needs to grow; so reaching the world stage becomes a beginning, not a finish line.
Services
Vision & Strategy
Brand Consultation; Brand Vision; Positioning & Strategy; Concept Development
Identity & Craft
Naming & Branding; Mark & Visual Identity; Visual Research; Curation; Stylescaping; Copywriting; Graphic Design; Style Guide & Templating
Direction & Production
Creative Direction & Art Direction; Assembling, Casting & Overseeing Teams; Project Management
Digital & Experience
UI/UX Design; Experiential Design; Animation
Awards & Exhibitions
Recognized by several organizations and competitions including The Society of Publication Designers, Graphis, The Dallas Society of Visuals Communications, and PRINT Awards.
2026
The Society of Publication Designers 61 / Gold (×3, Playboy US and The Theater Offensive) & Silver (×2, Playboy US) / Medal finalist across design, typography, photography, digital, and print categories for Playboy US, DONE The Magazine, Eater, and The Theater Offensive
2025
PRINT Awards 2025 / First Place (CHARACTERS: Type In Action exhibition) & Third Place (The Vocal Civilian, Issue No. 01)
The Society of Publication Designers 60 / Gold (×1, The Gift of Discomfort Retreats) & Silver (×2, The Vocal Civilian, Issue No. 01)
Conceived and moderated a fireside chat with photographer and motion/AR artist Molly Dickson, as part of The Dallas Society of Visual Communications (DSVC) speaker series.
2024
The Society of Publication Designers 59 / Gold (×2) & Silver for SOUL, Fall/Winter 2023
The Dallas Society of Visual Communications 54 / Merit for SOUL, Fall/Winter 2023
2023
Graphis Poster Awards / Gold (That Photo School Awaken Show Poster) & Silver (TRANSCENDANCE Photography Show Poster for Kent Barker) / Included in Graphis Poster 2024 Book Release
2022
The Society of Publication Designers 57 / Merit for DONE The Magazine, ISSUE II
2021
The Dallas Society of Visual Communications 52 / Merit for DONE The Magazine, ISSUE II
Press & Speaker Series
Passionate about uplifting the next generation. Regularly engaging in student conversations; providing lectures; as well as participating in panels and speaker series with universities and educational institutions.
UPCOMING
Alumni Panel Discussion hosted by the AIGA Student Chapter at The University of North Texas, CVAD, Communication Design
2026
Design Talks Fall 2026 hosted by the Graphic Design MFA program at the Maryland Institute College of Art (MICA), MFA Advanced Publication Design Class
The Printing Press, Issue 2 Launch hosted by Newspaper Club in Brooklyn, New York at Secret Riso Club
2025
Speaker Series with SMU Look
2024
Community & Industry Engagement
Actively uplifting students and entry-level creatives; fostering community and relationships with seasoned professionals across the creative diaspora through industry events and membership initiatives.
2026–2027
Serving as Membership Chair & Board Member for The Society of Publication Designers
CLients
Commercial
The Theater Offensive
VS America
DLR Group
William Goldberg Diamonds
LBH Skincare
Finding Ferdinand New York
Faces Óptica
Editorial & Publishing
Allure U.S.
Playboy U.S.
Eater
DONE The Magazine
Harper's BAZAAR U.S.
The Vocal Civilian
Lifestyle & Wellness
The Gift of Discomfort Retreats
Le Sol Travel
Experiential
Civilization
Vocal Type
Museum of Design Atlanta
Neighbors Art Fair
Artist Management Agencies
SisterBrother MGMT
Independent Artists Agency
Seaminx Artist Management
Creative Agencies & Directors
opal Creative
Agnethe Glatved
Bennett Elia
Professional Creative Organizations
The Society of Publication Designers
The Dallas Society of Visual Communications
