Neighbors operates through invitation and deliberate scale. Held during Expo Chicago week. The fair establishes proximity between practices shaping the field and the audiences, as well as collectors prepared to engage them with sustained attention between past and present.
I was commissioned by Mirka Serrato to create two brand identities for her alternative arts practice: the parent company, Miri; and Neighbors, the art fair event that would fall under the Miri corporation. This began by developing a comprehensive questionnaire that aided in gathering more of the backstory as well as the why, what, and how of Miri. This information was used to craft the storyline, which then influenced all brand design decisions.
The Neighbors visual identity is a careful curation providing a sense of institutional reserve with elegant charm. BakerSanchez, Inc. provided a full 360 brand identity and storyline for Neighbors, seeing it through from conception to its official debut held in the historic Astor Court mansion in Chicago 2026.
Serving
Creative Direction & Art Direction
Custom Logo Design
Brand Consultation
Brand Storyline Consultation & Writing
Graphic & Layout Design
Branding & Identity
Copywriting
Design Systems & Brand Identity Architecture
Print Design
Design for Social Media
Website Design & Build
Credits
Founder & President
Mirka Serrato
Mirka Serrato
Curator
Jonny Tana
Jonny Tana
Brand Consultant, Creative Director, Illustrator & Designer
Mark Baker-Sanchez / BakerSanchez, Inc.
Mark Baker-Sanchez / BakerSanchez, Inc.
Visuals Director, Event & Exhibition Photography
Carlos Garcia
Carlos Garcia