OPAL Creative is a studio built on vision, instinct and an unwavering pursuit of the extraordinary. Launched by Alicia Stepp in 2025, OPAL is a woman-owned creative consultancy transforming brands through emotionally intelligent, high-concept direction. Not just building brands, but instead building worlds.
I was commissioned by Alicia to help dream up OPAL's own identity as a creative practice. This involved briefing, writing, story development, brand & identity development, strategy, and graphic design for everything needed to launch as a business in digital and print. The organic logo was born from an original drawing I created that morphs the OPAL letters together. An abstraction that conveys mystery and elegance. This symbol was used to create an entire library of additional symbols that are now part of the OPAL visual identity.
Every detail was important, even down to selecting typefaces designed by women. The result is a stunning world of its own — OPAL is worlds in bloom.
Serving
Creative Direction & Art Direction
Custom Promotional Design
Brand Consultation
Brand Storyline Consultation & Writing
Print Consultation
Post Production
Graphic & Layout Design
Branding & Identity
Copywriting
Web Design & Development
Design for Social Media
Credits
Founder, Co-Writer & CCO
Alicia Stepp
Alicia Stepp
Brand Consultant, Co-Writer, Creative Director & Brand Designer
Mark Baker-Sanchez
Mark Baker-Sanchez