Led the design and visual language for Playboy's social media and online brand experience. Expanded the overall visual direction of the brand with expressive collage, typography, and commissioned original illustration to bring the magazine's digital stories to life.
Managed all art and design for Playboy social and website, partnering with social and editors to create custom art for each online story (collage, photo research, contracting artists, laying out each story, and handling all formatting). Oversaw the translation of print to digital as needed. Worked closely with Playboy Archives team to source images from past photoshoots or illustration portfolios for use in feature stories and as assets in custom collage work (either designed by me or handed to a hired illustrator to work with). Archives was essential to the success of some of these visuals — the team possesses a deep knowledge of the brand's visual and design history.
Collaborated closely with the editorial team, the creative director, social, and archives team to help shape a bold, contemporary vision for the brand's digital presence.
Serving
Art Direction
Contracting & Hiring Illustrators
​​​​​​​Design for Social Media
Print to Digital & Online
Brand Consultation
Photo & Visual Research
Motion Design
Website Graphics
Graphic Design & Layout Design
Branding & Identity Expansion

Illustration by Mark Baker-Sanchez

Illustration & Animation by Molly Dickson / Art Direction & Design by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration & Animation by Molly Dickson / Art Direction & Design by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Photographed by Stephen Ladner for Playboy, 1972 / Illustration by Mark Baker-Sanchez

Photographed by Mario Casilli for Playboy, 1966 / Illustration by Mark Baker-Sanchez

Photographed by Pompeo Posar for Playboy, 1965 / Illustration by Mark Baker-Sanchez

Photographed by Alberto Rizzo for Playboy, 1973 / Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Photography courtesy of Playboy from the May 1963 Playboy Interview with Malcom X

Illustration by Mark Baker-Sanchez

Illustration, Design & Process Video by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Photograph courtesy of Playboy / Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration & Animation by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Photograph courtesy of Getty Images / Design by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration & Animation by Molly Dickson / Art Direction & Design by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

Photography courtesy of Playboy from the Spring 2020 cover featuring Yoli Lara / Design by Mark Baker-Sanchez

Illustration by Mark Baker-Sanchez

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