I was inspired by the storyline of Ven Aqui, primarily the persona named Valentina who seeks to create a space for empowered women such as herself, especially for other Latinas.
To elevate the branding, I selected typefaces that would further this narrative. The following logo examples give a sense of passion and confidence. Powerful, yet delicate and sensual. Sensible typographic compositions that are fierce and triumphant, just like Valentina and her fellow queens.
Serving
Creative Direction & Art Direction
Graphic & Layout Design
Branding & Identity
Brand Storyline
Gather 'round, my friends, and lend your ears to a tale of ambition, empowerment, and the tantalizing taste of success. I shall regale you with the story of a remarkable woman who dared to dream big and opened a restaurant/bar like no other. But heed this warning: if you wish to uncover the secrets behind her journey to greatness, you must first subscribe.
In a bustling city where dreams intertwine with reality, there lived an extraordinary señorita named Valentina. With fiery determination burning in her soul, she yearned to create a space that celebrated not only exquisite cuisine but also empowered women from all walks of life-especially those vibrant Latinas who radiated strength and resilience.
Thus was born "Ven Aqui Cocina Latina," a haven where elegance met passion—a sanctuary for the affluent Latinas who sought more than just fine dining; they craved connections that would ignite their spirits and embolden them further.
The moment Ven Aqui Cocina doors swung open for the very first time, an intoxicating blend of aromas wafted through the air—a symphony composed by flavors from every corner of Latin America. The walls adorned with art depicting fierce goddesses reminded all who entered that they were queens in their own right.
But it wasn't just about delectable dishes or divine cocktails—it was about fostering sisterhood amongst these empowered women. Ven Aqui Cocina curated events featuring influential Latina speakers who shared their stories of triumph over adversity. They inspired one another as laughter filled the air and friendships blossomed like flowers in springtime.
As word spread like wildfire throughout the state about this captivating establishment catering exclusively to affluent Latinas on their path toward empowering others—a sense of anticipation gripped those seeking both culinary delights and personal growth.
Oh! How I long to share more details about Ven Aqui Cocina remarkable journey-the challenges she faced, the triumphs she celebrated—but alas! To continue this tale steeped in ambition and empowerment, you must first subscribe. Will you embark on this extraordinary journey with me? The choice, my friends, is yours to make.
Credits
Restaurant General Manager
Katalina Santiago

Creative Direction  &  Graphic Design
Mark Baker-Sanchez​​​​​​​​​​​​​​
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